Strut is founded on scientific expertise and lived
experience of the IVF fertility journey.
Co-founders James and Sam saw an unmet opportunity to make a
meaningful difference for male fertility.
Co founder
James Preece
I’ve been innovating in deep tech and life sciences for over a decade. When I heard about Sam’s fertility journey- I knew we needed to set a new standard for men’s health and fertility.
Our solutions are for the modern man- they’re accessible and actionable to help inform and reassure fathers to be. We’re excited to innovate and encourage men to proactively seek the support you need.
James is responsible for company operations, business development and partnering to grow Strut into a globally recognised healthcare company.
Co founder
Sam Phipps
Having lived through the fertility journey myself, I saw firsthand just how overlooked male fertility often is — and the real impact a tool like Strut could have. So much of fertility care focuses on women, while men are often left in the dark about their own numbers until much later, if at all.
Being able to test at home, in private, and get instant, clear results would have been a game-changer for me — fewer unknowns, fewer waiting rooms, and a much earlier seat at the table. That gap is what drove me to be part of this product's journey — not just as a marketer, but as someone who's genuinely been on the other side of that experience.
Sam is responsible for company branding, marketing, and content creation, bringing an honest, lived experience of the IVF process to everything Strut creates.
At-home male fertility tracker
